Second Idea for Direct Mail (post#24)

Since for my mural, I have decided to keep my polaroids as fake ones, I guess maybe for my direct mail, it wouldn't be a problem if I'm also going to have a fake polaroid.

My second idea for my direct mail
This time people will going to receive my direct mail through post. They don't need to be in an airport because it will be sent out to their homes. These polaroids are not going to be real ones because the idea is, in order to persuade people go to Yo!Sushi London, these polaroids are going to be sort of like scratch cards, where people scratch the dark part of it in order to reveal the food (or drink) that they're going to get free or that they're entitled to have a discount.

Even though these polaroids are not real, they are still going to come with handwritten notes. These notes will obviously not indicate the name food that's been hidden/covered so that it will come as a surprise.

Other Idea
People will going to receive a real polaroid showing half part of the food. The idea for this is, after receiving the polaroid, they're gonna take it to the nearest Yo!Sushi outlet where they will be given another polaroid, showing the other half. Once they've received it, they're gonna have discount or free meal.

Direct Mail Design-First Attempt (post#23)

When it comes to the information that I'm going to put on to my direct mail, I thought that maybe it would be interesting if I'm going to have real one, so I was actually thinking of using one from the offers advertised in the Yo! Sushi website.One of them is this one:

Here's the link: http://www.yosushi.com/offers/yo-breakfast

However, this text is not actually encouraging enough to drive people to Yo!Sushi restaurant. It doesn't say whether people are going have discount or free smoothies if they do certain things that's why I've added a bit of text to it.

So what I have here is my first direct mail design attempt.

To have a bit of variety, instead of using images of people dining at the restaurant, my idea is that those polaroids are going to be pictures of Yo!Sushi breakfast meals. Because what I wanted to do is to make people think how tasty the meals might be.

Here, I've also applied the polaroids idea because like I've said before, inorder for my direct mail, wine labels and menus to have a connection with my London mural, I'm going to consistently be using polaroids to my designs.

I quite like the idea of using the Yo!Sushi orange as the background and the way it makes the polaroids stand out.

Just like Yo!Sushi leaflet, I''ve also chosen to have white type over coloured background. Also here, inorder to emphasise the important bit of the text, apart from "Yo!Sushi Breakfast" I've also set the first paragraph of the text slightly bigger.

To make it look more attractive, I've also decided to have a border around the edge and to be honest, I actually quite like the way that polaroids breaks out of it.

For this I've also kept the Yo!Sushi Brand logo. When I've finished designing my direct mail, I'm going to add the word "London" to it using an appropriate typeface.

However, my tutor made me realise that this layout doesn't go well with Yo!Sushi brand because of its simple and a bit standard layout. For this instance, I've got to make it a bit more funky,and modern because Yo!Sushi is a 18 to 24 year old client market.My target audience are young and different so I don't think this layout would fit into their taste. At the moment, its a little bit corporate for Yo!Sushi and hasn't got personality.

Another issue about this design is, for "Yo!Breakfast", I've used Helvetica Neue. I shouldn't have done this because one of the challenge of the brief is to choose an appropriate typeface that would brand MY restaurant for Yo!Sushi. Therefore, I shouldn't use the one that Yo!Sushi is currently using.

Part of the task is to rebrand Yo!Sushi

I've got to produce something that's different, and creative because Yo!Sushi is a funky brand.

In addition to this, I've also got to think how these are going to be delivered to my target audience. If it is in an airport, I've got to think how and when people would get this.

Direct Mail Design Inspiration (post#22)

For my Yo!Sushi direct mail, I've decided that I'm going to have a leaflet. And just to give me inspiration on how I'm going to design it, I've look through the stuff that I've collected from Yo!Sushi restaurant at Meadowhall.

I've also visited the Yo!Sushi website again in order to get some ideas.

For my direct mail, I'm also going to be applying the idea of using polaroids to my design (so that it would appear as an extension of my London mural). It would sort of invite people to come and be a part of the Yo!Sushi experience that would include: the foods being serve in the restaurant, having your picture taken and the possibility of having your image stuck on to the wall.

For this, I may also be bring in part of the mural to my design. Please refer to my sketchbook for my layout sketches.

The finished mural (post#21)

So, below is my finished mural. When I did this, I made sure that the important bits of the mural are not covered up.

I guess for this instance, I don't want the mural to be crowded with false polaroids. I think 5 is enough.

In replace for the sushi polaroid that I got before, what I have here now is a photograph of 2 women. For me, they look like they're Polish,but I really don't think it's matters whatever their nationality is. As long as my 5 polaroids shows a variation of different nationalities, I think it's fine.

It is now became more of a repesentational style for Yo!Sushi.

I think this will attract loads of 18 to 24s because I think its funky. I really like the way that the notes are written by different people as it makes the polaroid idea realistic.

Polaroids III (post#20)

What I'm actually doing now is thinking about the quotes that I'm going to put at the bottom part of each polaroids.Today, I've just realised that they've got to be fun, playful, short statements.

These handwritten notes have got to be really short because in reality, if people are in a restaurant and staff  would take pictures of them, ask them to write something on the polaroid, they wouldn't really write a long note. It would normally be really short.

I've also decided that I'm not going to have the Yo!Sushi logo on polaroids. I would probably just have it on my London menu because there wouldn't really normally have logos on polaroids.

Polaroids Part II (post#19)

I was actually quite worried about the quality of the 2 polaroids images on my mural because I only got them from Yo!Sushi website. So to give myself peace of mind, I've just searched for another 2 images that have bigger size and higher resolution.

Having all the polaroids together, it now looks like that the sushi image is the odd one out because the other 4 polaroids are images people. At the moment it doesn't fit in, so I probably better off using an image of somebody instead for that polaroid.

At the moment, I got oriental people and a white female. So I guess I could also have an image of a black male/female. I think that makes sense because London is a multicultural city.

Polaroids (post#18)

Today, I’m actually quite happy because yesterday, I’ve been told that the idea of using polaroid to my work has got potential. However, instead of having my mural as 6 individual polaroid photographs...

In order to give it edginess and make it less formal, I’m still going to have this slightly broken up, then I’m going to have 5 polaroids stuck over it.

I think this idea is better than the one that I have before. When I was breaking it up as polaroids, I’m kinda losing its composition whereas with this one, it’s slightly broken up but still looks together.

With this idea, the polaroid photographs are not going to be replica of the mural. They’re going to be real photographs of people taken in and around Yo! Sushi Restaurant in London. So it kinda brings human element in. It would also probably be a great idea if I could find pictures of celebrities dining at the restaurant,enjoying a Yo!Sushi Party.

English singer Kerry Katona @Yo!Sushi

So it sort of saying, when someone comes in the Yo!Sushi, there will be staff from the restaurant who will take pictures of customers.

Looking at the above composition, it appears that these photographs will come as giants polaroids (same thing as the tacks). I think that's ok, because if I were going to have them as real ones, then I would give an impression that for every pictures taken will go to the mural. Then after 2 to 3 months, the mural would be covered up with lots of polaroids (and I don't want that).

I guess I'm just going to assume that somewhere in the restaurant there will be a place where they’re going to stick loads of pictures of people. Then from those pictures, Yo!Sushi staffs will going to pick out the best ones that will going to be enlarged and go onto the mural.

 

Another good thing about incorporating polaroids to my design is, I will be able to use them (the polaroids) when it comes to things like the direct mail, wine labels and menus.