Yo! Sushi is essentially targeted towards young people, particularly between the ages 18-24 (male/female). This can be seen through design interiors of each Yo! Sushi restaurant and the visual style that have been used in the brand's website and promotional literatures (i.e. menu).
I think the image of the geisha (in the menu), even the way that it has been illustrated, is very funky. Using many pictures of foods (because normally it would just be names not pictures on the menu), the way that the menu has been laid out and the use of vibrant colours etc. are to me the kind of stuff that a person of my age would be attracted to.
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