My menu (post#29)

Just what I've mentioned before, when it comes to my menu, direct mail and wine labels, I'll be consistently incorporating polaroids to my designs so that there will always have a connection with my mural and also to keep my designs corporate. This is why each pictures of Yo!Sushi dish that will go on my menu, will appear as polaroid photographs.Please refer to my sketchbook for my sketches.

Price of each meal is define through the colours of the plates. Therefore I've got to make sure that for each polaroid,the plate's colour is clearly visible.  

I don't want my menu to be in an ordinary A4 size that's why I've decided that I'm going to have a set of  297mm x 105mm cards (1/2 of A4). Pages of my menu will be joined together by a rivet located at the upper left corner so that when Londoners are browsing through the pages, the whole thing forms a fan.

To keep my designs corporate (designs of direct mail & menu),I'm also gonna be using the colourised image of the conveyor belt for the background. I was actually a bit worried that it still might overpower the images of Yo!Sushi meals although I've already made it brighter, so I've still adjusted the brightness of it.  

This page is actually working on a grid

Gridline is every 8cm 

 Subdivisions:12

I want the polaroids to be close to each other and to appear a bit crowded.

The rivet will come at the upper left corner of the menu so I think the space that's been left over at the right hand side should be on the left.

I also think that it would look interesting if the last polaroid appear as if it goes slightly out of the page.

  

When I was looking at those grid lines, I suddenly came up of an idea of incorporating orange lines to my design.(I've chosen orange because it is one of the corporate colours of Yo!Sushi) These lines will serve as the division of the page just like in Yo!Sushi menu.

I actually don't have much to write about for each dish so I've decided to bring the polaroids and the descriptions down and have the name of the food category (i.e 'sashimi') at the bottom.

Just like the word "London" in my logo,

words like "sashimi", "iso", "desserts" will appear in slanting position in the menu.

For this one, I've cropped those orange lines because I don't want them to interfere with the word "sashimi".

So here's the first draft of my menu page.

Those lines will be kept throughout the menu for consistency

In addition to the colourful pictures of Yo!Sushi meals, I kinda love the way that the background image contributes in making the design contemporary. I think this is more relevant to Yo!Sushi because it is very trendy looking.

For this idea, I might change the colour of the background and lines for each page because I think it would look cool if they vary as people go through the menu pages.

In terms of the cover, I guess my menu's cover would look like this:

Since this is going to be the cover, I've chosen the to have it's background colour to be different from the inside pages'. And because my directmail's cover is pink I've also decided  to have it pink.This design is not finished yet though coz I'm still going to develop it further. Please refer to my sketchbook for my sketches & explanations.

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