My menu (post#30)

So here's my menu.

I went for a strong colour for the cover because I want it to appear very visible and keep it corporate with my direct mail's cover. I was actually planning on putting text like "Come and be a part of an exciting dining experience..." but then, I later realised that by the time people got this menu, they are already inside Yo!Sushi London restaurant, therefore, I don't need to sell it.

I've also decided to have pictures of Yo!Sushi meals 
so that customers would have a little preview of how enticing Yo!Sushi meals are.

I actually want to have something that defines the pages of my menu so I've decided to have a pannel on the edge of each pages. The purpose of these pannels are not just entirely for the visual look of the menu but to categories its different sections. For example, desserts would have a purple pannel on the edge of the page while sushis would have green.

Just like what I've written in my sketchbook, since the pages that got polaroids have the names of each dish in handwritten form, I'll also have the names of drinks (i.e. "Asahi") in handwritten style as well.

All inside pages are working on same grid system that's why page(s) with less than 7 polaroids, will going to have a bit of space on the left hand side (where rivet is going to be).

In terms of deciding which colour to use for each page, at first I was thinking of using the corporate colours of Yo!Sushi. But then I've decided not to, as this might confuse people. Londoners might think that on this
menu, meals are categorised according to their price. Therefore for each page, I just chose a colour  that blends well with the pictures of Yo!Sushi meals.I think this is ok as it will still make my menu look trendy.

It would also look interesting if I'll have the last polaroid touching the pannel.

For the cover, I think it is logical to have a pannel  as well because it would sort of saying that the inside pages are going to have block end.

Going back to the inside pages, pages that show 2 groups of meals will be divided by a heavier coloured line.

Pages, occupied by 1 group of meal will be in same of color. So that people would know that these pages are covered by one group of meal.

So the idea is, each menu pages are going to be in different colours. The back of these will just be in plain colour because I don't want to overdo it.

If you've noticed, I've changed the background image of the pages. Before, I got the below image as background.

Now, the background image is picture of Yo!Sushi meals on the conveyor belt.

The first one is alright but it is not good enough.Probaby because from the original picture of this, haven't thought of choosing the portion that is most interesting for the background.

It is actually the food that makes Yo!Sushi distinctive from all other brands and not their dinner ladies.If I have a chance to make some changes on my direct mail, I will also change the background image and replace it with the one that I'm using now.