Scratch that Polaroid! (post#27)

I guess this time what people have got to do now is to scratch the polaroid and match 3 Yo!Sushi images to win their prize. Just like what I've written on my sketchbook, I want it to appear as if it had been scratched by somebody that's why some of those pannels are not scratch, half scratched and completely scratched.

Building the polaroid and scratch card idea together

Here, upon getting 3 matching Yo!Sushi images, people could then take the polaroid to the nearest Yo!Sushi restaurant  and claim their prize.

For this, I also think that it wouldn't probably be a good idea if this is going to be just about Yo!Sushi breakfast meals. I think this has got to be an all day thing (not just breakfast) so people can go to restaurant any time they want to get their prize. Another thing is, there could also be somebody who are not fond of smoothies.When they've received my direct mail , they wouldn't probably be bothered to go to Yo!Sushi.So I think my direct mail should cover all the Yo!Sushi products. I shouldn't be specific.

So for the cover I don't think I would go to "Yo! Breakfast Special", I think I would go with "Yo!Sushi London"(obviously using the right typeface for the word "London")

At the back of this zigzag leaflet, it would probably be a good idea to have a nice bit of typography. There, I could have a list of names and address of Yo!Sushi outlets in London, where people could claim their free meals.

There are 23 Yo!Sushi in London:

I guess for each section, it could have 7 or 8 names of Yo!Sushi restaurants.

So, if a person who has received my direct mail live in Brent Cross and doesn't know where the nearest Yo!Sushi is, he/she can just look at Yo!Sushi Brent Cross address at the back of the leaflet.

I think this would make th whole thing realistic

Then, also somewhere at the back of the direct mail, I could also put the Offer's closing date. There I could put something like: " Offer ends 31st of December, 2010" then underneath this text got "Visit w
ww.yosushi.com for more details".

Another thing that I got to do, when it comes to the cover of the direct mail, I need to create a more funkier design because at the moment, it's not that pleasant design.According to my tutor, I already got my mural inside the restaurant therefore I don't need to have those images on my cover.

Too massive to scratch (post#26)

I think I got an issue when it comes to the size of my polaroid. Because if this is going to be sort of scratch card, it appears that it is quite a big thing to scratch.

Most of scratch cards are small.

So I guess what I've got to do is to replicate an existing scratch card. I've got to think/study how scratch card would normally look like. Please refer to my sketchbook for my sketches.

  

 

 

Direct Mail Design (post#25)

For my second direct mail idea, I've decided that I'm going to have a tri fold card piece. For this I'm going to incorporate the handwritten note idea and have the polaroid at an angle, in order to replicate the mural.

This will come in Handwriting Font.

I haven't figure out the font that I'm going to use yet so at the moment, I've just scanned my handwriting.

For the cover, I've just grab the most powerful bits of my mural and have the "Yo!Breakfast Special" title with it.Underneath this text, I might have the website address of YO!Sushi (but this isn't for sure yet).

I don't know if I should stay with a gradient background because at the moment it looks like its empty. I only did this because most of the Yo!Sushi leaflets either got plain solid colour background or gradient background.  I think if I am going to go to this type of style, it needs to be busy. So what I did, in order to fill up the emptiness,  I have look for an image that I could use as the background.

I guess there wouldn't be any image that is more ideal to use apart from the picture of the conveyor belt.

I don't want it to appear too strong otherwise the handwritten note won't appear visible. So what I did, I've sort of colourised the half portion of it (where the note is going to be) and make it a bit lighter.

I initially want that handwritten text to break out of the page but now I don't think that's possible
because if I do that, the part of the text that goes out wouldn't appear readable.

I want it to look edgy so I kinda play with colours. I got to be careful when choosing which colour to use because I got London mural to consider.

 

In terms of colour,  I think it has got to at
 least blend in with London Yo!Sushi mural.

I think I'm going to stay with red as it is the traditional colour of London

So probably my assiagnment for this weekend is to go down to Yo!Sushi restaurant in Meadowhall and take pictures of Yo!Sushi Breakfast meals.Apart from that I've also need to get my London Yo!Sushi logo sorted. I've got to plan which typeface I'm going to use.

Second Idea for Direct Mail (post#24)

Since for my mural, I have decided to keep my polaroids as fake ones, I guess maybe for my direct mail, it wouldn't be a problem if I'm also going to have a fake polaroid.

My second idea for my direct mail
This time people will going to receive my direct mail through post. They don't need to be in an airport because it will be sent out to their homes. These polaroids are not going to be real ones because the idea is, in order to persuade people go to Yo!Sushi London, these polaroids are going to be sort of like scratch cards, where people scratch the dark part of it in order to reveal the food (or drink) that they're going to get free or that they're entitled to have a discount.

Even though these polaroids are not real, they are still going to come with handwritten notes. These notes will obviously not indicate the name food that's been hidden/covered so that it will come as a surprise.

Other Idea
People will going to receive a real polaroid showing half part of the food. The idea for this is, after receiving the polaroid, they're gonna take it to the nearest Yo!Sushi outlet where they will be given another polaroid, showing the other half. Once they've received it, they're gonna have discount or free meal.

Direct Mail Design-First Attempt (post#23)

When it comes to the information that I'm going to put on to my direct mail, I thought that maybe it would be interesting if I'm going to have real one, so I was actually thinking of using one from the offers advertised in the Yo! Sushi website.One of them is this one:

Here's the link: http://www.yosushi.com/offers/yo-breakfast

However, this text is not actually encouraging enough to drive people to Yo!Sushi restaurant. It doesn't say whether people are going have discount or free smoothies if they do certain things that's why I've added a bit of text to it.

So what I have here is my first direct mail design attempt.

To have a bit of variety, instead of using images of people dining at the restaurant, my idea is that those polaroids are going to be pictures of Yo!Sushi breakfast meals. Because what I wanted to do is to make people think how tasty the meals might be.

Here, I've also applied the polaroids idea because like I've said before, inorder for my direct mail, wine labels and menus to have a connection with my London mural, I'm going to consistently be using polaroids to my designs.

I quite like the idea of using the Yo!Sushi orange as the background and the way it makes the polaroids stand out.

Just like Yo!Sushi leaflet, I''ve also chosen to have white type over coloured background. Also here, inorder to emphasise the important bit of the text, apart from "Yo!Sushi Breakfast" I've also set the first paragraph of the text slightly bigger.

To make it look more attractive, I've also decided to have a border around the edge and to be honest, I actually quite like the way that polaroids breaks out of it.

For this I've also kept the Yo!Sushi Brand logo. When I've finished designing my direct mail, I'm going to add the word "London" to it using an appropriate typeface.

However, my tutor made me realise that this layout doesn't go well with Yo!Sushi brand because of its simple and a bit standard layout. For this instance, I've got to make it a bit more funky,and modern because Yo!Sushi is a 18 to 24 year old client market.My target audience are young and different so I don't think this layout would fit into their taste. At the moment, its a little bit corporate for Yo!Sushi and hasn't got personality.

Another issue about this design is, for "Yo!Breakfast", I've used Helvetica Neue. I shouldn't have done this because one of the challenge of the brief is to choose an appropriate typeface that would brand MY restaurant for Yo!Sushi. Therefore, I shouldn't use the one that Yo!Sushi is currently using.

Part of the task is to rebrand Yo!Sushi

I've got to produce something that's different, and creative because Yo!Sushi is a funky brand.

In addition to this, I've also got to think how these are going to be delivered to my target audience. If it is in an airport, I've got to think how and when people would get this.

Direct Mail Design Inspiration (post#22)

For my Yo!Sushi direct mail, I've decided that I'm going to have a leaflet. And just to give me inspiration on how I'm going to design it, I've look through the stuff that I've collected from Yo!Sushi restaurant at Meadowhall.

I've also visited the Yo!Sushi website again in order to get some ideas.

For my direct mail, I'm also going to be applying the idea of using polaroids to my design (so that it would appear as an extension of my London mural). It would sort of invite people to come and be a part of the Yo!Sushi experience that would include: the foods being serve in the restaurant, having your picture taken and the possibility of having your image stuck on to the wall.

For this, I may also be bring in part of the mural to my design. Please refer to my sketchbook for my layout sketches.

The finished mural (post#21)

So, below is my finished mural. When I did this, I made sure that the important bits of the mural are not covered up.

I guess for this instance, I don't want the mural to be crowded with false polaroids. I think 5 is enough.

In replace for the sushi polaroid that I got before, what I have here now is a photograph of 2 women. For me, they look like they're Polish,but I really don't think it's matters whatever their nationality is. As long as my 5 polaroids shows a variation of different nationalities, I think it's fine.

It is now became more of a repesentational style for Yo!Sushi.

I think this will attract loads of 18 to 24s because I think its funky. I really like the way that the notes are written by different people as it makes the polaroid idea realistic.

Polaroids III (post#20)

What I'm actually doing now is thinking about the quotes that I'm going to put at the bottom part of each polaroids.Today, I've just realised that they've got to be fun, playful, short statements.

These handwritten notes have got to be really short because in reality, if people are in a restaurant and staff  would take pictures of them, ask them to write something on the polaroid, they wouldn't really write a long note. It would normally be really short.

I've also decided that I'm not going to have the Yo!Sushi logo on polaroids. I would probably just have it on my London menu because there wouldn't really normally have logos on polaroids.

Polaroids Part II (post#19)

I was actually quite worried about the quality of the 2 polaroids images on my mural because I only got them from Yo!Sushi website. So to give myself peace of mind, I've just searched for another 2 images that have bigger size and higher resolution.

Having all the polaroids together, it now looks like that the sushi image is the odd one out because the other 4 polaroids are images people. At the moment it doesn't fit in, so I probably better off using an image of somebody instead for that polaroid.

At the moment, I got oriental people and a white female. So I guess I could also have an image of a black male/female. I think that makes sense because London is a multicultural city.

Polaroids (post#18)

Today, I’m actually quite happy because yesterday, I’ve been told that the idea of using polaroid to my work has got potential. However, instead of having my mural as 6 individual polaroid photographs...

In order to give it edginess and make it less formal, I’m still going to have this slightly broken up, then I’m going to have 5 polaroids stuck over it.

I think this idea is better than the one that I have before. When I was breaking it up as polaroids, I’m kinda losing its composition whereas with this one, it’s slightly broken up but still looks together.

With this idea, the polaroid photographs are not going to be replica of the mural. They’re going to be real photographs of people taken in and around Yo! Sushi Restaurant in London. So it kinda brings human element in. It would also probably be a great idea if I could find pictures of celebrities dining at the restaurant,enjoying a Yo!Sushi Party.

English singer Kerry Katona @Yo!Sushi

So it sort of saying, when someone comes in the Yo!Sushi, there will be staff from the restaurant who will take pictures of customers.

Looking at the above composition, it appears that these photographs will come as giants polaroids (same thing as the tacks). I think that's ok, because if I were going to have them as real ones, then I would give an impression that for every pictures taken will go to the mural. Then after 2 to 3 months, the mural would be covered up with lots of polaroids (and I don't want that).

I guess I'm just going to assume that somewhere in the restaurant there will be a place where they’re going to stick loads of pictures of people. Then from those pictures, Yo!Sushi staffs will going to pick out the best ones that will going to be enlarged and go onto the mural.

 

Another good thing about incorporating polaroids to my design is, I will be able to use them (the polaroids) when it comes to things like the direct mail, wine labels and menus.