Scratch that Polaroid! (post#27)

I guess this time what people have got to do now is to scratch the polaroid and match 3 Yo!Sushi images to win their prize. Just like what I've written on my sketchbook, I want it to appear as if it had been scratched by somebody that's why some of those pannels are not scratch, half scratched and completely scratched.

Building the polaroid and scratch card idea together

Here, upon getting 3 matching Yo!Sushi images, people could then take the polaroid to the nearest Yo!Sushi restaurant  and claim their prize.

For this, I also think that it wouldn't probably be a good idea if this is going to be just about Yo!Sushi breakfast meals. I think this has got to be an all day thing (not just breakfast) so people can go to restaurant any time they want to get their prize. Another thing is, there could also be somebody who are not fond of smoothies.When they've received my direct mail , they wouldn't probably be bothered to go to Yo!Sushi.So I think my direct mail should cover all the Yo!Sushi products. I shouldn't be specific.

So for the cover I don't think I would go to "Yo! Breakfast Special", I think I would go with "Yo!Sushi London"(obviously using the right typeface for the word "London")

At the back of this zigzag leaflet, it would probably be a good idea to have a nice bit of typography. There, I could have a list of names and address of Yo!Sushi outlets in London, where people could claim their free meals.

There are 23 Yo!Sushi in London:

I guess for each section, it could have 7 or 8 names of Yo!Sushi restaurants.

So, if a person who has received my direct mail live in Brent Cross and doesn't know where the nearest Yo!Sushi is, he/she can just look at Yo!Sushi Brent Cross address at the back of the leaflet.

I think this would make th whole thing realistic

Then, also somewhere at the back of the direct mail, I could also put the Offer's closing date. There I could put something like: " Offer ends 31st of December, 2010" then underneath this text got "Visit w
ww.yosushi.com for more details".

Another thing that I got to do, when it comes to the cover of the direct mail, I need to create a more funkier design because at the moment, it's not that pleasant design.According to my tutor, I already got my mural inside the restaurant therefore I don't need to have those images on my cover.