Direct Mail Design-First Attempt (post#23)

When it comes to the information that I'm going to put on to my direct mail, I thought that maybe it would be interesting if I'm going to have real one, so I was actually thinking of using one from the offers advertised in the Yo! Sushi website.One of them is this one:

Here's the link: http://www.yosushi.com/offers/yo-breakfast

However, this text is not actually encouraging enough to drive people to Yo!Sushi restaurant. It doesn't say whether people are going have discount or free smoothies if they do certain things that's why I've added a bit of text to it.

So what I have here is my first direct mail design attempt.

To have a bit of variety, instead of using images of people dining at the restaurant, my idea is that those polaroids are going to be pictures of Yo!Sushi breakfast meals. Because what I wanted to do is to make people think how tasty the meals might be.

Here, I've also applied the polaroids idea because like I've said before, inorder for my direct mail, wine labels and menus to have a connection with my London mural, I'm going to consistently be using polaroids to my designs.

I quite like the idea of using the Yo!Sushi orange as the background and the way it makes the polaroids stand out.

Just like Yo!Sushi leaflet, I''ve also chosen to have white type over coloured background. Also here, inorder to emphasise the important bit of the text, apart from "Yo!Sushi Breakfast" I've also set the first paragraph of the text slightly bigger.

To make it look more attractive, I've also decided to have a border around the edge and to be honest, I actually quite like the way that polaroids breaks out of it.

For this I've also kept the Yo!Sushi Brand logo. When I've finished designing my direct mail, I'm going to add the word "London" to it using an appropriate typeface.

However, my tutor made me realise that this layout doesn't go well with Yo!Sushi brand because of its simple and a bit standard layout. For this instance, I've got to make it a bit more funky,and modern because Yo!Sushi is a 18 to 24 year old client market.My target audience are young and different so I don't think this layout would fit into their taste. At the moment, its a little bit corporate for Yo!Sushi and hasn't got personality.

Another issue about this design is, for "Yo!Breakfast", I've used Helvetica Neue. I shouldn't have done this because one of the challenge of the brief is to choose an appropriate typeface that would brand MY restaurant for Yo!Sushi. Therefore, I shouldn't use the one that Yo!Sushi is currently using.

Part of the task is to rebrand Yo!Sushi

I've got to produce something that's different, and creative because Yo!Sushi is a funky brand.

In addition to this, I've also got to think how these are going to be delivered to my target audience. If it is in an airport, I've got to think how and when people would get this.