Direct Mail Design (post#25)

For my second direct mail idea, I've decided that I'm going to have a tri fold card piece. For this I'm going to incorporate the handwritten note idea and have the polaroid at an angle, in order to replicate the mural.

This will come in Handwriting Font.

I haven't figure out the font that I'm going to use yet so at the moment, I've just scanned my handwriting.

For the cover, I've just grab the most powerful bits of my mural and have the "Yo!Breakfast Special" title with it.Underneath this text, I might have the website address of YO!Sushi (but this isn't for sure yet).

I don't know if I should stay with a gradient background because at the moment it looks like its empty. I only did this because most of the Yo!Sushi leaflets either got plain solid colour background or gradient background.  I think if I am going to go to this type of style, it needs to be busy. So what I did, in order to fill up the emptiness,  I have look for an image that I could use as the background.

I guess there wouldn't be any image that is more ideal to use apart from the picture of the conveyor belt.

I don't want it to appear too strong otherwise the handwritten note won't appear visible. So what I did, I've sort of colourised the half portion of it (where the note is going to be) and make it a bit lighter.

I initially want that handwritten text to break out of the page but now I don't think that's possible
because if I do that, the part of the text that goes out wouldn't appear readable.

I want it to look edgy so I kinda play with colours. I got to be careful when choosing which colour to use because I got London mural to consider.

 

In terms of colour,  I think it has got to at
 least blend in with London Yo!Sushi mural.

I think I'm going to stay with red as it is the traditional colour of London

So probably my assiagnment for this weekend is to go down to Yo!Sushi restaurant in Meadowhall and take pictures of Yo!Sushi Breakfast meals.Apart from that I've also need to get my London Yo!Sushi logo sorted. I've got to plan which typeface I'm going to use.