Wednesday, 3 November 2010

Get the London look! (post#14)

I'm actually having second thoughts about including a picture of the Queen in my mural. Because my mural is basically aimed at 18 to 24s, I think that it would probably be a better idea if I'm going to use images young people, instead. After all, they are my target audience!

They don't have to be London looking as long as they look trendy they would work.


My reason for this is, I think that my mural would attract more audience if what they're going to see in my mural are funky, and fashionable youth!


I also want to use Kate Moss' image because I kinda remember her appearing in Rimmel commercial a number of times. I think in one of these the advertisement, she got "Get the London look!" line, which is the brand's tagline. Therefore I think, having her would help reinforce the Yo!Sushi London brand a bit more. She will quickly remind people of London because they've seen her in the commercials, promoting a London theme brand.



Probably, what I want for my mural is to have the impression of Cool Britannia. It's sort of saying that London is a fashionable, cool and exciting place to live, where lots of youngsters are having fun. It's trendy and youthful.



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