Second Idea for Direct Mail (post#24)

Since for my mural, I have decided to keep my polaroids as fake ones, I guess maybe for my direct mail, it wouldn't be a problem if I'm also going to have a fake polaroid.

My second idea for my direct mail
This time people will going to receive my direct mail through post. They don't need to be in an airport because it will be sent out to their homes. These polaroids are not going to be real ones because the idea is, in order to persuade people go to Yo!Sushi London, these polaroids are going to be sort of like scratch cards, where people scratch the dark part of it in order to reveal the food (or drink) that they're going to get free or that they're entitled to have a discount.

Even though these polaroids are not real, they are still going to come with handwritten notes. These notes will obviously not indicate the name food that's been hidden/covered so that it will come as a surprise.

Other Idea
People will going to receive a real polaroid showing half part of the food. The idea for this is, after receiving the polaroid, they're gonna take it to the nearest Yo!Sushi outlet where they will be given another polaroid, showing the other half. Once they've received it, they're gonna have discount or free meal.